Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles. Toyota has relied on its ___ to survive and continue to prosper.
A) brand extension
B) family branding
C) individual branding
D) brand equity
E) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty refers to customers' commitment to a brand, which typically stems from their positive experiences and perceptions of the brand. Toyota's ability to endure the recalls and maintain its market share was largely due to the strong brand loyalty it had built among its customers through years of reliable vehicles and good customer service. This loyalty helped to mitigate the negative impact of the recalls and allowed Toyota to regain customers' trust and confidence.

Toyota Was Recently Able to Endure Challenging Times That Required