Which of the following is not a major factor contributing to brand equity?
A) Brand loyalty
B) Perceived brand quality
C) Brand-name awareness
D) Brand relationship
E) Brand associations

Question

Quizplus · Accepted Answer

All the other options (brand loyalty, perceived brand quality, brand-name awareness, and brand associations) are major factors contributing to brand equity. Brand relationship, however, is not typically considered a distinct factor on its own but rather encompasses several of the other factors, such as loyalty and associations.

Which of the Following Is Not a Major Factor Contributing