Microsoft is able to dictate when, where, and at what price its products are to be sold because it is involved in a(n) ____ VMS with its intermediaries.
A) agency
B) corporate
C) contractual
D) administered
E) cooperative

Question

Quizplus · Accepted Answer

Microsoft has significant power over its intermediaries due to its strong brand and market position, which is characteristic of an administered vertical marketing system (VMS). In an administered VMS, no formal ownership or contractual relationships are required; instead, the dominant party can influence the supply chain through the size and power of its operations.

Microsoft Is Able to Dictate When, Where, and at What