Advertising that is used to sell a particular brand of product is called
A) creative.
B) selective-demand.
C) institutional.
D) personal.
E) primary-demand.

Question

Quizplus · Accepted Answer

Selective-demand advertising focuses on promoting a specific brand or product, as opposed to primary-demand advertising which aims to create demand for a general product category. Creative advertising refers to the way the advertising message is crafted, while institutional advertising promotes the company or organization itself rather than a specific product. Personal advertising is not a recognized term in marketing.

Advertising That Is Used to Sell a Particular Brand of Product