Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union.
Which of the following customer touch points will give Haya the most information after her first weekend of selling?

Question

Quizplus · Accepted Answer

The best choice for Haya to gather the most information after her first weekend of selling would be to physically interact with customers when they visit her store. This would allow her to observe their reactions to the products, ask for feedback, and gain valuable insights into their needs and preferences. While communication via smartphones, building a website, sending an email, and putting a flyer in mailboxes may all be useful in promoting her business, they would not provide the same level of direct customer insight as interacting with customers in person.

Haya Noticed That College Students Needed to Dress Up for Presentations