You are in the market for a small economy car. The salesperson has you drive the economy car, and then hands you the keys to a mid-sized car of the same brand for you to drive. The salesperson is engaged in ____________.

Question

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Up-selling is when a salesperson encourages a customer to purchase a more expensive or higher-end product. In this scenario, the salesperson is trying to up-sell the customer from a small economy car to a mid-sized car of the same brand. Cross-selling would involve offering the customer additional products or services related to the economy car purchase (such as extended warranties or maintenance plans). Bundling would involve offering the customer a package deal with multiple products or services included. Customer relationship management and customer intimacy are broader concepts related to how a business interacts with and builds relationships with its customers.

You Are in the Market for a Small Economy Car