Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. With the prime presentation time of the semester coming up, she decides to offer a sports tie and a colored tie as a set at a discounted price.
This is called __________

Question

Quizplus · Accepted Answer

The strategy being used is bundling, which involves offering multiple items or services together as a package deal at a discounted price. Haya is bundling a sports tie and a colored tie as a set. Upselling involves offering upgrades or higher-end versions of a product, while cross-selling refers to offering complementary products that go well with the customer's initial purchase. Customer intimacy is a marketing strategy that focuses on personalized and customized experiences for individual customers.

Haya Noticed That College Students Needed to Dress Up for Presentations