When customer X calls an organization's customer service center,the service representative has access to a complete history of X's previous calls,as a list of the services X has purchased,and customer profitability score.All of this information is up-to-date and is accessed from the company's _________.
A)Management information system
B)Transactional database system
C)Active data warehouse
D)Online transaction processing system

Question

Quizplus · Accepted Answer

An active data warehouse is designed to enable the integration of past and current data in real-time, supporting decision-making processes with up-to-date, comprehensive views of business activities, including customer interactions, purchases, and profitability scores.

When Customer X Calls an Organization's Customer Service Center,the Service