_____________ helps companies tap into the massive volume of customer opinions expressed online.
A)Media metrics
B)Unstructured analytics
C)Text mining
D)Media mining

Question

Quizplus · Accepted Answer

Text mining involves analyzing and extracting useful information from unstructured data sources such as social media posts, customer reviews, and online forums. This allows companies to gain insights into customer opinions and preferences, which can inform marketing strategies, product development, and customer service efforts.

_____________ Helps Companies Tap into the Massive Volume of Customer