Industry dynamism refers to:
A) the gradual erosion of a company's customer base over time.
B) shifts in product profitability.
C) a rapidly changing industry environment.
D) increasing per-unit costs.
E) a company's difficulty in changing its strategies and structure.

Question

Quizplus · Accepted Answer

Industry dynamism refers to a rapidly changing industry environment, characterized by changes in technology, consumer preferences, regulatory landscape, and competitive forces. A highly dynamic industry requires companies to be agile, innovative, and adaptive to stay relevant and competitive.

Industry Dynamism Refers To