KLM Royal Dutch Airlines was forced to develop its use of Twitter and Facebook,in response to questions from travelers who were grounded by volcanic ash.This was the beginning of KLM's ________________.
A)Social networking service
B)Social customer service
C)Social bookmarking
D)Social media marketing

Question

Quizplus · Accepted Answer

KLM's development of its use of Twitter and Facebook was in response to customer inquiries and complaints, which led to the development of social customer service.

KLM Royal Dutch Airlines Was Forced to Develop Its Use