Intangible CRM benefits are measured using ROI or net present value (NPV).

Name: Intangible CRM benefits are measured using ROI or net present value (NPV).
Brand: Quizplus
Rating: 4.7 (35 reviews)

Question

Quizplus · Accepted Answer

Intangible CRM benefits are difficult to measure using traditional financial measures such as ROI or NPV as they do not have direct monetary value. Therefore, other methods such as customer satisfaction surveys, customer loyalty metrics, and employee feedback may be used to evaluate the impact of intangible benefits.

Intangible CRM Benefits Are Measured Using ROI or Net Present