A generic business-level strategy is a strategy that gives a company a specific form of competitive position and advantage over its rivals that results in above-average profitability.

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A generic business-level strategy does provide a company with a specific form of competitive position and advantage that leads to higher profitability. Examples of generic business-level strategies include cost leadership, differentiation, and focused/niche strategies.

A Generic Business-Level Strategy Is a Strategy That Gives a Company