With reference to technical standards, a dominant design refers to:
A) a set of design standards that are extremely complicated to adhere to.
B) a network of complementary products as a primary determinant of the demand for an industry's product.
C) a common set of features or design characteristics.
D) a product design that requires extremely high production costs.
E) a product design that requires extensive advertising.

Question

Quizplus · Accepted Answer

A dominant design refers to a common set of features or design characteristics that come to define an industry-standard. It is a widely accepted design that becomes the norm and is usually adopted by most players in the industry. This common design helps to reduce uncertainty and promotes compatibility, and it also enables firms to compete on factors such as cost, speed, and quality.

With Reference to Technical Standards, a Dominant Design Refers To