Aggressive marketing in the context of format wars:
A) deters early adopters.
B) helps a company jump-start demand.
C) results in lower emphasis on killer applications.
D) does not encompass point-of-sales promotion techniques.
E) usually triggers a negative feedback loop.

Question

Quizplus · Accepted Answer

Aggressive marketing in the context of format wars helps a company jump-start demand by creating hype and a sense of urgency among consumers to buy their product before it becomes outdated. It is a common tactic used to gain an early advantage and establish a dominant market position.

Aggressive Marketing in the Context of Format Wars