Which of the following will NOT help an established company in addressing the potential challenge of a disruptive technology?
A) Access to knowledge about how disruptive technologies can revolutionize markets
B) Investing in newly emerging technologies that may ultimately become disruptive technologies
C) Separating out the disruptive technology and creating an autonomous operating division solely for this new technology
D) Asking customers if they are interested in the new technology
E) Understanding that a disruptive technology will require a radically different value chain with a different cost structure

Question

Quizplus · Accepted Answer

While asking customers if they are interested in the new technology can provide some insight into potential demand, it does not necessarily address the challenges that an established company may face when dealing with a disruptive technology. The other choices, on the other hand, each offer a potential solution to this challenge: A) access to knowledge about disruptive technologies can help a company understand the nature of the threat; B) investing in emerging technologies allows a company to stay ahead of the curve and potentially develop its own disruptive technology; C) creating an autonomous operating division can provide the flexibility and focus needed to successfully develop and market the new technology; and E) understanding the need for a radically different value chain and cost structure allows a company to fully appreciate the scope of the challenge and begin developing new strategies.

Which of the Following Will NOT Help an Established Company