If a company's competitive advantage derives from its control of proprietary technological knowhow, it should either license its technology to others or pursue a joint venture.

Question

Quizplus · Accepted Answer

If a company's competitive advantage derives from its control of proprietary technological knowhow, it may choose to keep its technology proprietary and not license it to others or pursue a joint venture to maintain its competitive edge.

If a Company's Competitive Advantage Derives from Its Control of Proprietary