Differences in tastes and preferences:
A) increase pressures for cost reductions.
B) do not affect service-based firms.
C) increase pressures for local responsiveness.
D) reduce pressures from the host government.
E) significantly decrease R&D costs of a company.

Question

Quizplus · Accepted Answer

Differences in tastes and preferences of customers in different markets increase pressures for local responsiveness. Companies need to adapt their products or services to meet the needs and preferences of local customers, which can include changes in marketing, advertising, packaging, and even product design. This can increase costs and require investments in local R&D, but is necessary to compete effectively in diverse markets.

Differences in Tastes and Preferences