Which of the following statements is true about localization strategy?
A) It focuses on marketing a standardized product worldwide to achieve cost reductions.
B) It makes most sense when cost pressures are extremely intense.
C) It is most appropriate when there are similarities across nations with regard to consumer tastes and preferences.
D) It involves some duplication of functions and smaller production runs.
E) It usually relieves companies of the task of closely monitoring their costs.

Question

Quizplus · Accepted Answer

Localization strategy involves adapting a product or service to meet the unique needs and preferences of specific markets or regions. This often involves duplication of functions and smaller production runs to ensure that the product or service is tailored to the local market.

Which of the Following Statements Is True About Localization Strategy