John's surfboard shop has a long-term relationship with two surfboard makers. John is using:
A) parallel sourcing.
B) cross-selling.
C) product bundling.
D) vertical integration.
E) horizontal integration.

Question

Quizplus · Accepted Answer

Parallel sourcing refers to the practice of developing long-term relationships with more than one supplier or vendor for the same product or service, in order to have a backup in case of supply chain disruptions or quality issues. In this scenario, John's surfboard shop has a long-term relationship with two surfboard makers, indicating that he is using parallel sourcing.

John's Surfboard Shop Has a Long-Term Relationship with Two Surfboard