Market research indicates that consumers of makeup will travel far and wide to find the lipstick brand and color to which they are loyal.This is equivalent to a fill and kill situation.

Question

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The statement suggests that consumers are very dedicated and committed to finding their preferred lipstick brand and color, even if that means traveling long distances. This kind of loyalty can be viewed as a "fill and kill" situation, where customers are highly motivated to acquire a specific product and will go to great lengths to do so. Therefore, the statement is true.

Market Research Indicates That Consumers of Makeup Will Travel Far