Zach plans to promote his fly fishing business through an aggressive Internet marketing campaign by utilizing search engine optimization strategies.How should he incorporate the information in his business plan?
A) Zach should include the details in the market analysis section.
B) Zach should describe the campaign in the executive summary.
C) Zach should add this to the sales and promotion section.
D) Zach should mention this strategy in the appendices.
E) Zach should not include this information in the business plan.

Question

Quizplus · Accepted Answer

The best choice is to add this information to the sales and promotion section. This section is specifically designed to detail the plans for promoting and selling the business's product or service, which is in line with the strategy Zach plans to use for his fly fishing business. Including this information in the sales and promotion section will give readers a clear understanding of how Zach plans to reach his target audience and grow his business.

Zach Plans to Promote His Fly Fishing Business Through an Aggressive