All the benefits associated with a good,service,or idea that affect a consumer's purchasing decision are known as the total ________.
A) product benefit
B) product package
C) market offer
D) product offer
E) product perception
Correct Answer:
Verified
Q13: A legally protected brand is called a(n)_.
A)
Q14: Downloading a song from iTunes is an
Q15: Branding benefits _.
A) both buyers and sellers
B)
Q16: Outsourced accounting is an example of _.
A)
Q17: A bulldozer is an example of _.
A)
Q19: The process of distinguishing a product from
Q20: Product line length is the _,
A) length
Q21: If a package prevents tampering with a
Q22: A brand assigned to each product within
Q23: The two functions of labels are _.
A)
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