Which of the following is a benefit of branding?
A) Well-recognized brands increase the shopping time necessary to find the quality and consistency buyers desire in a product.
B) Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively.
C) Brands communicate no information about the consumers who buy the brands.
D) Brands hide a product's special qualities.
E) Brands require consumers to compare product descriptions and ingredients.

Question

Quizplus · Accepted Answer

Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively. A well-established brand name provides assurance to the customers that the product they are purchasing is reputable and of good quality, which reduces their uncertainty and risks associated with the purchase.

Which of the Following Is a Benefit of Branding