Salespeople bringing suggestions for a new fast food item to the headquarters of their food manufacturer is an example of ________.
A) product analysis
B) commercialization
C) idea generation
D) idea screening
E) concept testing

Question

Quizplus · Accepted Answer

Salespeople bringing suggestions for a new fast food item is an example of idea generation, which is the process of gathering ideas from various sources. The other options refer to different stages of the new product development process, including product analysis, idea screening, concept testing, and commercialization.

Salespeople Bringing Suggestions for a New Fast Food Item to the Headquarters