John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.

Question

Quizplus · Accepted Answer

This is a post-purchase issue because it involves customers' actions and attitudes after they have used the service, specifically whether they recommend the company to others.

John Is the Vice President of Marketing for a Local