Gail decides to take a break from studying and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a/an:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.

Question

Quizplus · Accepted Answer

Gail connecting with a product discussion group indicates that she is a part of a consumption community, where individuals share information and opinions about products they consume. This differs from brand competition, which refers to companies competing with each other for market share, and marketplace competition, which refers to all the firms that produce the same product or service competing with each other. It is not a lifestyle discussion since Gail is discussing a specific product rather than a broader topic related to her lifestyle.

Gail Decides to Take a Break from Studying and Goes