Question 1

Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Accepted Answer

Conscientious consumerism refers to the trend among consumers who prioritize environmentally and socially responsible products and brands. This shift reflects a growing concern for personal and global health and sustainability.

Question 2

Alison is a go-getting lawyer who is very career-oriented and makes a high salary. Using the VALS framework,how would you describe Alison?

Accepted Answer

The answer of Alison is a go-getting lawyer who is...

Question 3

Values that specify the actions needed to achieve some higher-order value are termed:

Accepted Answer

Instrumental values refer to the actions or behaviors required to achieve a higher-order value. Terminal values are the end goals themselves, such as happiness or peace. Behaviour objective values and self-actualization values are not recognized terms in the field of values and ethics.

Question 4

When asked why he spends so much money on clothing,gadgets,and his car,Andrew answers: "He who dies with most toys,wins." Describe what value he is expressing.

Accepted Answer

The answer of When asked why he spends so much...

Question 5

Ease of use and durability are examples of:

Accepted Answer

Ease of use and durability are specific values that relate to a product's performance and quality, making them product-specific values.

Question 6

What is conscientious consumerism?

Accepted Answer

The answer of What is conscientious consumerism?...

Question 7

Your research colleague Gary says,"I've heard about this new term,psychographics. Do you know what this means? What forms of psychographic studies are there?" What do you say?

Accepted Answer

The answer of Your research colleague Gary says,"I've heard about...

Question 8

Jules is a consumer in the segment sometimes labelled "lifestyles of health and sustainability." Discuss what his typical day might include and,from a marketing perspective,what type of products he may be interested in.

Accepted Answer

The answer of Jules is a consumer in the segment...

Question 9

The Rokeach Value Survey is intended to measure:

Accepted Answer

The Rokeach Value Survey is used to measure a set of terminal values, which are a person's long-term overarching goals or desires. It is not intended to measure consumption-specific values, cultural dependence of consumer values, or comparative house prices.

Question 10

When Naomi went to teach English in Taiwan,it took her a long time to become:

Accepted Answer

Acculturation refers to the process of adapting to a new culture, which is likely what Naomi experienced when she went to Taiwan to teach English. Enculturation refers to the process of learning one's own culture, so it wouldn't be the best choice in this scenario. Easternized is not a commonly used term and socialization is a broader term that could refer to any type of learning, not necessarily related specifically to culture.

Question 11

Within each culture,there are usually beliefs or a set of underlying goals most people agree are important. Values that can be thought of as desired end states or goals for both individuals and their society are termed:

Accepted Answer

Terminal values are desired end states or goals that are important to individuals and society. They represent ideals that people strive for, such as happiness, love, and peace. Instrumental values, on the other hand, are the means by which individuals and society achieve their terminal values. Self-actualization values and behaviour objective values are not commonly used terms in the study of values.

Question 12

Jill is a vegetarian because of health reasons and Robert is a vegetarian because of animal cruelty concerns. While both may share the same consumption patterns,they differ in what fundamental aspect?

Accepted Answer

Jill and Robert differ in their underlying values that led them to become vegetarians. Jill's decision is based on health concerns, while Robert's decision is based on animal cruelty concerns.

Question 13

How are psychographics distinct from demographics,and why are psychographics necessary to better understand marketing and consumer behaviour?

Accepted Answer

The answer of How are psychographics distinct from demographics,and why...

Question 14

The process of learning the beliefs and behaviours that are endorsed by one's own culture is called:

Accepted Answer

Enculturation is the process by which individuals learn the cultural norms and values of their society through socialization, observation and imitation. It involves internalizing the beliefs and behaviours that are expected within that culture. Acculturation refers more specifically to the process of learning a new or different culture, while accommodation refers to adapting to a new situation or environment. Cultural valuation is not a recognized term in cultural psychology.

Question 15

A household cleaner that advertises its durability is appealing to which type of value?

Accepted Answer

The household cleaner is appealing to product-specific value, as it is highlighting its feature of being durable specifically related to its product use as a cleaner.

Question 16

Our beliefs are taught to us by our parents,friends,and teachers. In other words,we learn them from:

Accepted Answer

Our beliefs are primarily learned through the process of socialization, which involves interacting with and learning from various socialization agents such as parents, friends, and teachers. Therefore, the best choice is D, which identifies socialization agents as the sources of our beliefs.

Question 17

Mary's possessions play a central role in her life and influence her value systems. Mary can be considered as having the trait of:

Accepted Answer

Materialism refers to the tendency to place importance on material possessions and wealth. Mary's possessions play a central role in her life, indicating that she values them highly and may be considered materialistic. The other options, extroversion, self-consciousness, and innovativeness, do not relate to Mary's relationship with her possessions.

Question 18

A ________ is a belief that some condition is preferable to its opposite.

Accepted Answer

A value is a belief or principle that is considered important or desirable, and includes beliefs about what is right, good, or desirable. Therefore, a belief that some condition is preferable to its opposite is a value. Moral is related to ethical principles and conduct, need refers to a necessity or requirement, and want refers to a desire or wish.

Question 19

What are values? Why are values of interest to marketers?

Accepted Answer

The answer of What are values? Why are values of...

Question 20

The List of Values (LOV)scale identifies:

Accepted Answer

The List of Values (LOV) scale is a marketing research tool that identifies nine consumer segments based on the values they endorse. It is not related to romance, personality dimensions, or price-bracket concerns.

Quiz 6: Personality, Lifestyles, and Values