Minnie buys a Hoover upright vacuum cleaner. On her way to the car with her roommate Adelaide,Adelaide is already reviewing what Minnie is going to say. Adelaide was bought up around Hoovers. Her mom loved them so they must be good. Everybody says they are the most dependable brand. There were lots of signs about them in the store. But,Adelaide thinks,if this particular vacuum cleaner doesn't live up to the set expectations,Minnie will be unfit to live with! Adelaide is expressing the principle behind the:

Question

Quizplus · Accepted Answer

Adelaide is expressing the principle behind the expectancy disconfirmation model which suggests that consumers form expectations prior to purchasing a product and then evaluate the product's performance against those expectations. If the performance falls short, it leads to disconfirmation and dissatisfaction with the product. Adelaide is hoping that Minnie's experience with the Hoover vacuum cleaner meets or exceeds her expectations, but if it doesn't, it could lead to negative consequences. Therefore, option D "expectancy disconfirmation model" is the best choice.

Minnie Buys a Hoover Upright Vacuum Cleaner