Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:
A) advertising pop-ups.
B) internet synergy.
C) intrusive attention.
D) advergaming.

Question

Quizplus · Accepted Answer

Advergaming is a strategy in which companies create interactive games that incorporate their brand and product messaging. It is a form of in-game advertising that allows companies to engage with consumers in a fun and interactive way. Dallas seeing an Apple ad pop up while playing an online racing game is an example of advergaming.

Dallas Is Playing an Online Racing Game and Sees an Apple