When Kimberly-Clark introduced Huggies disposable diapers against Procter & Gamble's market leading Pampers,they were using the offensive tactic known as a(n)
A) flanking maneuver.
B) frontal assault.
C) encirclement.
D) bypass attack.
E) guerilla attack.

Question

Quizplus · Accepted Answer

A frontal assault is an offensive tactic where a company directly challenges the leading competitor in a market. In this case, Kimberly-Clark introduced Huggies disposable diapers as a direct challenge to Procter & Gamble's leading brand, Pampers.

When Kimberly-Clark Introduced Huggies Disposable Diapers Against Procter & Gamble's