When Renault purchased a controlling interest in Japan's Nissan Motor Company to form one successful auto group from two with particular sensitivity to Nissan's culture,which approach to managing culture was employed?
A) separation
B) integration
C) deculturation
D) assimilation
E) segmentation

Question

Quizplus · Accepted Answer

Integration approach was employed as it involves blending the cultures of both companies while respecting and maintaining elements of each, which is what Renault did with Nissan, showing sensitivity to Nissan's culture.

When Renault Purchased a Controlling Interest in Japan's Nissan Motor