If a company wishes to be a technological leader and also maintain a cost advantage,the appropriate R&D strategy would be to
A) increase the cost of the product.
B) lower the cost of the product or value activities by learning from the leader's experience.
C) avoid R&D costs through imitation.
D) create low-cost ways of performing value activities.
E) innovate in other activities to increase buyer value.

Question

Quizplus · Accepted Answer

Creating low-cost ways of performing value activities is the appropriate R&D strategy for a company that wishes to be a technological leader and maintain a cost advantage. This would involve investing in R&D to develop innovative and low-cost methods for performing value activities, which can help the company to offer high-quality products at a lower cost than its competitors. It is not recommended to increase the cost of the product or avoid R&D costs through imitation, as these strategies would not help the company to achieve its goal of being a technological leader and maintaining a cost advantage. Innovating in other activities to increase buyer value may be important, but it is not enough to maintain a cost advantage without investing in R&D to create low-cost ways of performing value activities.

If a Company Wishes to Be a Technological Leader and Also