Companies designing promotional campaigns and advertising strategies at headquarters are likely following a ________ strategy.

Name: Companies designing promotional campaigns and advertising strategies at headquarters are likely following a ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Companies following a global strategy aim to create a standardized product or service across all markets and use a consistent promotional campaign and advertising strategy globally. This allows for economies of scale and a consistent brand image.

Companies Designing Promotional Campaigns and Advertising Strategies at Headquarters Are