Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales overseas in order to increase company revenues.
-Wallace's executive team reviews the stages of the international product life cycle to understand better what to expect when the product is sold overseas.Since there is virtually no export market for the product at present,the product is most likely in which of the following stages of the international product life cycle?
A) maturing product stage
B) new product stage
C) product decline stage
D) standardized product stage

Question

Quizplus · Accepted Answer

The fact that there is virtually no export market for the product indicates that it is in the early stages of international expansion, which aligns with the new product stage of the international product life cycle. This stage is characterized by limited distribution overseas and the need to establish customer awareness and product acceptance in foreign markets.