Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site

Question

Quizplus · Accepted Answer

The assessment of the national business environment involves the evaluation of fiscal and monetary policies, political stability, legal and regulatory environment, infrastructure, and cultural and social factors. Therefore, the evaluation of fiscal and monetary policies of a nation is a part of assessing the national business environment.

Which of the Following Steps of the Screening Process for Potential