Scenario: Wang's Techno Toys
Ann Wang has been successfully running Wang's Techno Toys that sells high-tech toys in the domestic market. Continually increasing and stiff competition at home has now forced Wang's Techno Toys to enter international markets through direct exports.
-Which of the following occurs when a company sells its products to buyers in a target market without going through intermediary companies?
A) direct export
B) indirect export
C) contract manufacturing
D) licensing

Question

Quizplus · Accepted Answer

Direct export occurs when a company sells its products directly to buyers in a target market without going through intermediary companies. This is the most appropriate choice for Wang's Techno Toys as they have decided to enter international markets through direct exports to compete with increasing domestic competition.