Scenario: Gro-Tru Grows To Europe
Gro-Tru, a maker of chemical fertilizers and pesticides, sees enormous growth potential in Central Europe. The company has received several inquiries from potential importers in the region, but in most cases, the potential importers have expressed difficulty in obtaining the hard currency to pay for Gro-Tru's products. Alistair Green, vice-president for business development, is exploring how Gro-Tru can meet the needs of the potential market.
-Alistair has identified an option that might help the firm deal with the importer's inability to pay with hard currency.The option involves selling goods or services that are paid for in whole or part with other goods or services.Which of the following methods is Alistair considering?
A) auction
B) bidding
C) countertrade
D) tendering

Question

Quizplus · Accepted Answer

Alistair is considering countertrade, which is a method of international trade where goods or services are exchanged for other goods or services instead of using hard currency. This method can help Gro-Tru overcome the importer's difficulty in obtaining hard currency to pay for their products. Options A, B, and D involve different types of bidding or contracting processes and are not relevant to the situation described.

Scenario: Gro-Tru Grows to Europe