A company that sells undifferentiated products in all their markets and do not need to locate near their markets in order to stay on top of changes in buyer preferences use ________.
A) vertical integration
B) centralized production
C) lean production
D) continuous production

Question

Quizplus · Accepted Answer

Centralized production allows a company to have a single location for producing undifferentiated products, which can then be distributed to all markets. This is a cost-effective approach for products with minimal variation, as the company can avoid the expense of setting up and managing multiple production facilities. Additionally, because the products are undifferentiated, there is no need for the company to be close to its markets in order to stay on top of changes in buyer preferences.

A Company That Sells Undifferentiated Products in All Their Markets