The major goal of _____ is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely.
A) observational research
B) test marketing
C) mathematical modeling
D) data mining

Question

The major goal of _____ is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely. 
A) observational research
B) test marketing
C) mathematical modeling
D) data mining

Quizplus · Accepted Answer

The major goal of most test marketing is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely.In this way, future sales potential can often be estimated reasonably well.

The Major Goal of _____ Is to Measure New Product