An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n)_____ source of information.
A) marketing
B) social
C) experiential
D) public

Question

An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n)_____ source of information. 
A) marketing
B) social
C) experiential
D) public

Quizplus · Accepted Answer

Public sources of information include publicity, such as a newspaper article about the product and independent ratings of the product. Here product quality is a highly important marketing management consideration, since such articles and reports often discuss such features as dependability and service requirements.

An Article in a Local Newspaper Ranks the Facilities of Nursing