Let's say you wanted to build a bowling alley in Canada.Market research shows that western Canadians enjoy bowling and similar pastimes significantly more than those in eastern Canada.By locating your alley in the western province of Alberta,you would have used a _____ segmentation strategy.
A) post hoc
B) mass market
C) psychographic
D) geodemographic

Question

Let's say you wanted to build a bowling alley in Canada.Market research shows that western Canadians enjoy bowling and similar pastimes significantly more than those in eastern Canada.By locating your alley in the western province of Alberta,you would have used a _____ segmentation strategy. 
A) post hoc
B) mass market
C) psychographic
D) geodemographic

Quizplus · Accepted Answer

Geodemographic segmentation identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual, addressable, mappable neighborhoods where consumers live and shop.

Let's Say You Wanted to Build a Bowling Alley in Canada.Market