HealthPro cereal ads show the cereal being used as a topping on yogurt,served hot as an alternative to oatmeal,and as a snack food when topped with honey.HealthPro is using a positioning strategy based on:
A) superiority to competitive products.
B) the product's superiority over a particular competing brand.
C) particular types of product users.
D) use or application.

Question

HealthPro cereal ads show the cereal being used as a topping on yogurt,served hot as an alternative to oatmeal,and as a snack food when topped with honey.HealthPro is using a positioning strategy based on: 
A) superiority to competitive products.
B) the product's superiority over a particular competing brand.
C) particular types of product users.
D) use or application.

Quizplus · Accepted Answer

Product positioning involves positioning the product favorably in the minds of customers relative to competitive products. Products can be positioned by use or application.

HealthPro Cereal Ads Show the Cereal Being Used as a Topping