Better Offices,Inc.supplies office supplies and equipments to large retailers,such as Office Space.A salesperson of Better Offices met with the procurement in-charge of Office Space to sell copiers.Two days later,another salesperson of Better Offices called on Office Space to sell copier paper.Better Offices most likely uses a _____ structure to organize its sales force.

Question

Quizplus · Accepted Answer

In a product structure, each salesperson is assigned to prospects and customers for a particular product or product line. This structure can result in a duplication of sales efforts because more than one salesperson can call on the same customer.