A corporate vertical marketing system is exemplified by:
A) a florist shop that buys from a wholesale plant nursery.
B) a coffee producer who owns a chain of coffee shops.
C) the relationship of Walmart with its suppliers.
D) the Subway sandwich shop franchise system.

Question

A corporate vertical marketing system is exemplified by: 
A) a florist shop that buys from a wholesale plant nursery.
B) a coffee producer who owns a chain of coffee shops.
C) the relationship of Walmart with its suppliers.
D) the Subway sandwich shop franchise system.

Quizplus · Accepted Answer

Corporate vertical marketing systems involve single ownership of two or more levels of a channel. A manufacturer's purchasing wholesalers or retailers is called forward integration.

A Corporate Vertical Marketing System Is Exemplified By