_____ compete with other retailers on the basis of offering lower prices on products in their large assortments.
A) Warehouse clubs
B) Convenience stores
C) Department stores
D) Supermarkets

Question

_____ compete with other retailers on the basis of offering lower prices on products in their large assortments.
A) Warehouse clubs
B) Convenience stores
C) Department stores
D) Supermarkets

Quizplus · Accepted Answer

In general, mass merchandisers carry broad product assortments and compete on two bases. Supermarkets and department stores compete with other retailers on the basis of offering a good selection in a number of different categories, whereas supercenters, warehouse clubs, discount stores, and off-price retailers compete more on the basis of offering lower prices on products in their large assortments. Convenience stores are retailers whose primary advantages to consumers are location convenience, close-in parking, and easy entry and exit.

_____ Compete with Other Retailers on the Basis of Offering