If Mason,a poultry producer,decided to start producing veggie burgers,this would be an example of
A) developing an entirely new product line.
B) expanding the depth of the marketing mix.
C) extending an existing product line.
D) an aesthetic product modification.
E) narrowing the marketing mix.

Question

Quizplus · Accepted Answer

Mason producing veggie burgers represents developing an entirely new product line, as it is a shift from poultry to plant-based products.

If Mason,a Poultry Producer,decided to Start Producing Veggie Burgers,this Would