In spite of the rigorous process for developing product ideas, the majority of new products
A) require several months to gain market share.
B) yield high returns on R&D costs.
C) require several years to gain market share.
D) are copied by competitors.
E) end up as failures.

Question

Quizplus · Accepted Answer

Despite the rigorous process for developing product ideas, most new products still end up as failures in the market. This is because there are often unforeseen market factors or competition that can affect the success of the product, even if it seemed like a good idea during the development process.

In Spite of the Rigorous Process for Developing Product Ideas