United Airlines prices its tickets so that it is less expensive to travel between midnight and 5:00 a.m.than during the day,when there is heavy business travel.This illustrates ____ pricing.
A) cost-plus
B) demand-based
C) competition-based
D) secondary markup
E)Seasonal

Question

Quizplus · Accepted Answer

This pricing strategy is demand-based, as United Airlines is adjusting its prices based on the demand for travel during certain times of the day. By pricing tickets lower during times when there is typically less demand, such as overnight, the airline is able to attract more customers to fill those otherwise empty seats.

United Airlines Prices Its Tickets So That It Is Less