Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success.
-Refer to DME Ads Inc.Which of the following terms refers to the type of advertising DME would use to increase the demand for all brands of a product within a specific industry?

Question

Quizplus · Accepted Answer

Primary-demand advertising refers to advertising designed to increase demand for an entire product category rather than for a specific brand. This is the type of advertising that DME would use to increase the demand for all brands of a product within a specific industry, as mentioned in the scenario. Therefore, option D is the best choice.

Don Martin Owns DME Ads Inc